11th ANNUAL
HOPSAUCE FESTIVAL

HopSauce Festival on Long Beach Island, NJ, is the annual summer kickoff celebrating craft beer, hot sauce, and live music. For the 11th annual fest, the idea is to expand upon the 10th annual rebrand by taking inspiration from 1970s and 80s comics and artwork, such as He-Man and Star Wars, alongside more recent influences like Stranger Things. This retro inspired creative direction shifts the marketing and merchandise branding into collectible items designed for HopSauce attendees.

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​Presented by local brand Jetty and Spice It Up, this popular festival raises funds for the Jetty Rock Foundation to protect oceans and waterways.