Arctic Outreach is the Jetty Rock Foundation's signature winter festival, uniting the Manahawkin community through live music and craft beer to support local families in need. The event honors the memory of Mallory McBrien, turning a cold winter day into a powerful celebration of life and charity.

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For this year's event at its new home, Hollow Pines in West Creek, I was tasked with designing the official event tee and executing a soft rebrand. The new visual identity integrates the Jetty Yeti motif with the venue’s unique architecture and a crisp winter theme, bridging the foundation's coastal roots with the event’s fresh new location.