SPICE IT UP
 

This project involved designing custom packaging and stickers for Spice It Up's gift boxes, featuring their in-house "Jersey Love" hot sauce and other select brands.

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The strategy was designed to drive customer traffic to their physical locations, especially during the off-season. This was achieved by including special discount cards for their Beach Haven deli inside every box, encouraging recipients to visit the store on Long Beach Island, in line with their brand promise:

"Spice It Up offers a wide selection of cooking and baking materials for experimental cooks... Shop our products online or visit our store on Long Beach Island. Don't forget to swing by our deli in Beach Haven!"