The Gnar is a conceptual technology company and digital platform designed specifically for the ski and snowboard community. The website and app concept provide users with a range of tools, including performance tracking, activity logs, resort research and information, GPS and communication access, real-time weather updates, lift wait times, and more—serving as an all-in-one resource for snow sport enthusiasts.

The development process began with establishing the brand and creating a visual identity. I drew inspiration from vintage and retro ski patch designs, incorporating bold graphics and vibrant colors to capture the energy and culture of snow sports. This approach helped establish a strong, recognizable brand presence for The Gnar.